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Ciandra T. Jackson

Ciandra T. JacksonCiandra T. JacksonCiandra T. Jackson

WebMD Health Services

Learn about WebMD Health Services

Sr. Communication Strategist

Overview

WebMD Communication Services delivers agency‑level support tailored to each client’s unique needs, whether the goal is simplicity, full customization or budget‑friendly solutions. 


Our in‑house team of expert designers, award‑winning copywriters, and seasoned strategists builds every campaign from the ground up. We align messaging with each client’s goals, culture and audience to create communications that truly resonate.
 

The result

Impactful, award‑winning campaigns, including recognition from the American Inhouse Design Awards.


Our approach

We meet people where they are, delivering the right message, at the right time, in the right way.

  • Personalized, meaningful messaging
  • Multi‑channel delivery (email, print, digital and more)
  • Motivators that drive action, both internal and external


Proven results

Do communications boost engagement? Absolutely.


Clients using our services have seen:

· 54 percent higher program registration

· 52 percent higher Health Assessment (HA) completions. 


The HA provides a clear picture of a participant’s current well‑being, identifies potential risks early and connects them with personalized resources (including a specialized health coach) to improve their health, long-term. 


And the impact goes beyond metrics, our clients consistently share that our communications help them inspire, motivate and drive real behavior change.


Source: WebMD Communication Services

Clients: Case Studies & Creative highlights

Agribusiness

Manufacturing

Manufacturing

 🔍 Discover

Manufacturing

Manufacturing

Manufacturing

 🔍 Discover

Oil and Gas

Manufacturing

Oil and Gas

 🔍Discover

Awards and Recognition

WebMD Health Services Marketing team wins five in-house design awards from Graphic Design USA (GDUSA) 


GDUSA is the original and premier competition celebrating in-house design and marketing excellence. In 2024, there were more than 5,000 entries and only the top 10 percent were recognized. 


Below are recognized projects where I was the communications strategist.


LGBTQIA+ Health Benefits Guide - Security industry client


Leadership Speaking Points Guide - Municipality client


Well-Being Awareness Campaign - WebMD campaign


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Ciandra T. Jackson

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