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Ciandra T. Jackson

Ciandra T. JacksonCiandra T. JacksonCiandra T. Jackson

WebMD Health Services

Learn about WebMD Health Services

Sr. Communications Strategist

Overview

WebMD's Communication Services provides agency style support that caters to each client’s level of, complexity, customization, and budget. 


Every campaign is designed by our in-house agency consisting of a team of highly skilled creative designers, industry-leading copywriters and tenured communication strategists. 


We layer in your unique population’s needs and organizational goals to create communications that reflect your program and culture to inspire engagement. Our communications campaigns are award winning, including the prestigious American Inhouse Design Awards.

Approach

Meeting people where they are at to raise awareness and drive engagement


  • Meaningful, tailored communications
  • Multi-channeled approach
  • Incorporation of extrinsic and intrinsic motivators 

Outcomes

So, how do we know that communications make a difference in well-being program engagement? Not only have clients told us about the differences they have seen in engagement, but client data provides the hard numbers to back it up. Clients who utilize our communications services have a 54 percent higher program registration rate and 52 percent higher Health Assessment completion rate. Other specific client outcomes and results are below.


Source: WebMD Communications Services

Work Sample: Municipality Client - Leadership Guide

Helps leaders of this organization speak about the importance of participating in the wellness program.

Leadership Guide (pdf)Download

Work Sample: Home Improvement Client - Quit Tobacco Flyer

Promotes the Quit Tobacco program among employees 

Quit Tobacco (pdf)Download

Work Sample: Agribusiness Client - Summer Newsletter

Updates from the wellness program

Summer newsletter (pdf)Download

Agribusiness Client Case Study

A simple yet thoughtful approach

Be sure to review page two for more information.

Download PDF

Awards and Recognition

WebMD Health Services Marketing team wins five in-house design awards from Graphic Design USA (GDUSA) 


GDUSA is the original and premier competition celebrating in-house design and marketing excellence. In 2024, there were more than 5,000 entries and only the top 10 percent were recognized. 


Below are recognized projects where I was the communications strategist.


LGBTQIA+ Health Benefits Guide - Security industry client


Leadership Speaking Points Guide - Municipality client


Well-Being Awareness Campaign - WebMD campaign


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Ciandra T. Jackson

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