Inspired by the iconic storytelling of Life Magazine, I set out to capture the heart of Legacy’s diverse community. My goal was to portray real life—honest, beautiful, and unfiltered—through the lens of Pulitzer Prize winning photojournalist, Smiley Poole. Each image tells a story, celebrating the everyday moments that define Legacy Community Health.
This campaign was designed to inspire and empower women to begin prenatal care from day one—because early care leads to healthier moms, healthier babies, and stronger communities.
I wrote the script for a public service announcement on Magic 102.5 FM in Beaumont, TX—designed to raise awareness about HIV prevention and connect with the community through clear, compassionate messaging. This led to a noticeable rise in community members turning to Legacy for HIV prevention serv
I developed a radio show for Legacy to spotlight critical conversations around health policy, Houston politics, and more. I encouraged the organization to be an early adopter in building its own media platform—empowering them to shape narratives, influence stakeholders, and connect directly with the community.
Thanks to my strong relationships with local media, Legacy received significant media coverage between May and December 2014. The organization became part of the public conversation across major outlets—including the Houston Chronicle, local Houston TV and radio stations, the Dallas Morning News, and more. Much of this coverage helped elevate Legacy’s voice on critical health care policy issues, positioning the organization as a trusted advocate for accessible, community-centered care.
Ciandra T. Jackson
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