Resume

 

Ciandra T. Jackson

CORE COMPETENCIES

Strategic communications / marketing project management and evaluation

Content strategy

Media relations

Event planning

Brand management & development

Social Media & Digital communications

PROFESSIONAL EXPERIENCE

UNIVERSITY OF HOUSTON–Houston, TX

Communications Manager : Division of Research – Nov. 2017  ~ Present

The University of Houston is a Carnegie-designated Tier One public research institution. The division that supports the research, enhances research infrastructure, improves awards management, creates new intellectual property, and enhances the university’s capacity to secure additional funding.

My primary role is to manage the marketing and communications activities of the UH research centers and institutions. I also act as a content strategist for UH research websites, blogs/other digital mediums and publications. I ensure content and imagery is clear, compelling, adheres to a consistent brand philosophy and aligns to the mission, vision and values of the division and the multitude of research projects and programs across the UH campus.


HARD PAINT CREATIVE (HPC) – DENVER, CO & Houston, TX

Freelance Communications Consultant – June 2015 ~ Oct. 2018

HPC provides high quality, affordable marketing and communications services to individuals, non-profit organizations and small businesses.

Industries: Internet radio, public health, health care, wellness and beauty

Services: Awareness campaign development, copywriting and editing, strategic communications and business plan development, social media and web content creation


LEGACY COMMUNITY HEALTH – HOUSTON, TX

Legacy provides quality health care to more than 100,000 patients, regardless of anyone’s ability to pay.

Director of Communications – April 2014 ~ May 2015

Proactive and reactive placement of more than 120 positive stories

Created communications platforms and products for internal / external audiences (e.g. Public Affairs radio program, The Pulse – Heartbeat of a Healthy Houston on KPFT 90.1 FM)

Organized media training for more than 30 employees and developed the agency’s first media handling protocol

Management of award submissions such as the Houston Business Journal and Legacy being named 36 of the top 100 fastest growing University of Houston alumni led businesses


NASA JOHNSON SPACE CENTER / BOOZ ALLEN HAMILTON – HOUSTON, TX

Johnson Space Center is NASA’s home base for human spaceflight training, research and flight control.

External Communications Specialist – July 2011 ~ Nov. 2013

Responsible for successfully leading and accomplishing objectives for national public awareness campaigns

Destination Station (International Space Station)

Planned more than 90 public events in seven U.S. cities such as Denver,  Atlanta, Boston, and San Francisco  with over 800,000 people in attendance

Organized multiple business development events, resulting in six scientists submitting proposals to conduct research aboard the space station

Proactive placement of multiple, positive stories in the Boston Globe, Atlanta Journal Constitution, San Jose Mercury News and on the Weather Channel

Hometown Heroes with the Tennessee Titans – Nashville, Tenn. (Astronaut Corps)

Planned public events with over 60,000 people in attendance

Proactive placement of positive stories, resulting in over 220,000 media impressions

NASA Johnson Style – YouTube / social media initiative (NASA JSC Education)

Increased national awareness of NASA’s education programs, resulting in over 5 million YouTube views and over 800 million media impressions which include, Huffington Post, LA Times, Houston Chronicle


THE CITY OF CENTENNIAL – CENTENNIAL, CO

The City of Centennial is the tenth-most populated city in Colorado

Public Relations & Events Manager (Contract assignment) – April 2010 ~ Aug. 2010

Proactive placement of positive stories in the Denver Post, Centennial Citizen and other community papers

Planned four community events with over 3,000 attendees at each event / raised $15K to fund events


DENVER PUBLIC SCHOOLS – DENVER, CO

Denver Public Schools is the largest school district in Colorado

Communications Project Coordinator (Contract assignment) – Aug. 2009 ~ Feb. 2010

Designed a website to centralize the Teacher Effectiveness department’s policies and procedures

Successfully managed and balanced the department’s budget of $500K


THE KEMPE FOUNDATION FOR THE PREVENTION & TREATMENT OF ABUSED CHILDREN DENVER, CO

The foundation aims to raise awareness for the prevention and treatment of child abuse and neglect.

Communications & Public Affairs Specialist – May 2008 ~ July 2009

Oh baby ~ Postpartum depression awareness campaign

Supported the development of public information packets for health care clinics, disseminated 20 packets to Denver health care providers to distribute to women with postpartum depression

Get your blue on ~ Child abuse awareness / fundraising campaign

Assisted with organizing five community outreach events with more than 5,000 in attendance

Organized Kempe’s speaker’s bureau and led the agency’s grassroots public policy committee, supported the agency’s lobbying efforts focused on Colo. child protection laws

Supported reactive local media which resulted in positive placement in outlets such as the Denver Post and KMGH Channel 7


CORONA INSIGHTS / DENVER PUBLIC SCHOOLS FOUNDATION – DENVER, CO

The foundation generates resources, builds relationships and promotes public education.

Program Specialist – April 2006 ~ April 2008

Responsible for managing the School Partners Program

Cultivated relationships with businesses and partnered 40 schools with 35 businesses to provide financial, in-kind and volunteer resources

Developed donor database and managed over 100 volunteers / processed and tracked over $50K worth of in-kind and financial donations

Designed the program’s evaluation and assessed the effectiveness (Teachers observed significant positive effects in both student conduct & academic achievement ~ based on data from the report)


MILE HIGH MONTESSORI – DENVER, CO

Mile High Montessori provides high-quality, early childhood education for low income children.

Community Relations Assistant – March 2004 ~ March 2006

Cultivated corporate donors to provide resources and raised $20K for one year-end appeal campaign

Supported proactive local media for Gloria Estefan book event which resulted in positive placements in Univision, El Seminario and Telemundo


EDUCATION

University of Denver ~ Masters of Communications, 2012

Thesis: Effective Marketing / Communications Programs for Baby Boomers

University of Northern Colorado ~ Bachelor of Arts: Journalism & Public Relations, 2004

Capstone project: Effective Public Relations Programs for Non-profit Organizations

School of Botanical and Medical Esthetics | Denver, Colo. ~ Licensed Esthetician,  2017

Herbalism Roots / Herbalism & Wellness School | Denver, Colo. ~ Herbalist, 2017


COMPUTER SKILLS / OTHER

Microsoft Office

Adobe Acrobat Creative Suite

Media monitoring tools

Various website content management tools

Various social media platforms

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