Ciandra T. Jackson
Strategic communications / marketing project management and evaluation| Content strategy | Media relations | Event planning | Brand management & development | Social Media & Digital communications
EXPERIENCE IN THE FOLLOWING INDUSTRIES
Public health, community health | Beauty and wellness | K-12 education | Higher education | Science, technology, and aerospace
UNIVERSITY OF HOUSTON–Houston, TX
Communications Manager : Division of Research – 2017 ~ 2019
The University of Houston is a Carnegie-designated Tier One public research institution. The division that supports the research, enhances research infrastructure, improves awards management, creates new intellectual property, and enhances the university’s capacity to secure additional funding.
My primary role was to manage the marketing and communications activities of the UH research centers and institutions. I also act as a content strategist for UH research websites, blogs/other digital mediums and publications. I ensure content and imagery is clear, compelling, adheres to a consistent brand philosophy and aligns to the mission, vision and values of the division and the multitude of research projects and programs across the UH campus.
COMMUNICATIONS PROFESSIONAL – DENVER, CO & Houston, TX
Communications Professional – 2015 ~ 2018
I provided high quality, affordable marketing and communications services to individuals, non-profit organizations and small businesses.
Industries: Internet radio, health care, wellness and beauty
Services: Copywriting and editing, strategic communications and business plan development, social media and web content creation
TRI-COUNTY HEALTH DEPARTMENT – DENVER, CO
Tri-County serves more than 1.5 million residents living in Adams, Arapahoe, and Douglas county and offers services ranging from nutrition education, immunizations, infectious disease investigation and control, and much more.
Strategic Communications Manager – 2015 ~ 2016
Strategic and tactical support to the agency’s 11 offices across Adams, Arapahoe and Douglas county
Developed the agency’s first communications strategy and implemented various successful initiatives
Developed successful public health awareness campaigns – Don’t Let the Flu Mess with You – Flu prevention
Day-to-day management of contract employees
LEGACY COMMUNITY HEALTH – HOUSTON, TX
Legacy provides quality health care to more than 100,000 patients, regardless of anyone’s ability to pay.
Director of Communications – 2014 ~ 2015
Proactive and reactive placement of more than 120 positive stories
Created communications platforms and products for internal / external audiences (e.g. Public Affairs radio program, The Pulse – Heartbeat of a Healthy Houston on KPFT 90.1 FM)
Organized media training for more than 30 employees and developed the agency’s first media handling protocol
Management of award submissions such as the Houston Business Journal and Legacy being named 36 of the top 100 fastest growing University of Houston alumni led businesses
NASA JOHNSON SPACE CENTER – HOUSTON, TX
Johnson Space Center is NASA’s home base for human spaceflight training, research and flight control.
External Communications Specialist – 2011 ~ 2013
Responsible for successfully leading and accomplishing objectives for national public awareness campaigns
Destination Station (International Space Station)
Organized multiple business development events, resulting in six scientists submitting proposals to conduct research aboard the space station
Proactive placement of multiple, positive stories in the Boston Globe, Atlanta Journal Constitution, San Jose Mercury News and on the Weather Channel
Hometown Heroes with the Tennessee Titans – Nashville, Tenn. (Astronaut Corps)
Planned public events with over 60,000 people in attendance
Proactive placement of positive stories, resulting in over 220,000 media impressions
Increased national awareness of NASA’s education programs, resulting in over 5 million YouTube views and over 800 million media impressions which include, Huffington Post, LA Times, Houston Chronicle
THE CITY OF CENTENNIAL – CENTENNIAL, CO
The City of Centennial is the tenth-most populated city in Colorado
Public Relations & Events Manager (Five-month contract assignment) – 2010
Proactive placement of positive stories in the Denver Post, Centennial Citizen and other community papers
Planned four community events with over 3,000 attendees at each event / raised $15K to fund events
DENVER PUBLIC SCHOOLS – DENVER, CO
Denver Public Schools is the largest school district in Colorado
Communications Project Coordinator (Nine-month contract assignment) – 2009
Designed a website to centralize the Teacher Effectiveness department’s policies and procedures
Successfully managed and balanced the department’s budget of $500K
THE KEMPE FOUNDATION – DENVER, CO
The foundation aims to raise awareness for the prevention and treatment of child abuse and neglect.
Communications & Public Affairs Specialist – 2008 ~ 2009
Oh baby ~ Postpartum depression awareness campaign
Supported the development of public information packets for health care clinics, disseminated 20 packets to Denver health care providers to distribute to women with postpartum depression
Get your blue on ~ Child abuse awareness / fundraising campaign
Assisted with organizing five community outreach events with more than 5,000 in attendance
Organized Kempe’s speaker’s bureau and led the agency’s grassroots public policy committee, supported the agency’s lobbying efforts focused on Colo. child protection laws
Supported reactive local media which resulted in positive placement in outlets such as the Denver Post and KMGH Channel 7
DENVER PUBLIC SCHOOLS FOUNDATION – DENVER, CO
The foundation generates resources, builds relationships and promotes public education.
Program Specialist – 2006 ~ 2008
Responsible for managing the School Partners Program
Cultivated relationships with businesses and partnered 40 schools with 35 businesses to provide financial, in-kind and volunteer resources
Developed donor database and managed over 100 volunteers / processed and tracked over $50K worth of in-kind and financial donations
Designed the program’s evaluation and assessed the effectiveness (Teachers observed significant positive effects in both student conduct & academic achievement ~ based on data from the report)
MILE HIGH MONTESSORI – DENVER, CO
Mile High Montessori provides high-quality, early childhood education for low income children.
Community Relations Assistant – 2004 ~ 2006
Cultivated corporate donors to provide resources and raised $20K for one year-end appeal campaign
Supported proactive local media for Gloria Estefan book event which resulted in positive placements in Univision, El Seminario and Telemundo
University of Denver ~ Masters of Communications, 2012
Thesis: Effective Marketing / Communications Programs for Baby Boomers
University of Northern Colorado ~ Bachelor of Arts: Journalism & Public Relations, 2004
Capstone project: Effective Public Relations Programs for Non-profit Organizations
COMPUTER SKILLS / OTHER
Adobe Acrobat Creative Suite
Media monitoring tools
Various website content management tools
Various social media platforms
FUN THINGS ABOUT ME
I love plants and I enjoy learning about herbal remedies. I completed a 6-month herbalism program at Herbalism Roots in Denver, Colo.
I love skin care and everything beauty. I am a licensed esthetician. I studied at the School of Botanical and Medical Esthetics in Denver, Colo.
I enjoy postcrossing, running (I’ve completed two full marathons and three half marathons, weightlifting (I’ve competed in bodybuilding), reading political books, rollerskating with my daughter, and learning about nutrition and exercise science.