The Death of the 9-to-5: Why We’ll All Work Flex Schedules Soon

The death can’t come soon enough… I’m definitely more productive when my work schedule is flexible. Plus, my family is happier. I have time to enjoy my daughter and husband on my terms, while being the BEST team member to my employer. Below is a link to a great article, from, about the benefits of flexible work schedules to people and a company’s bottom line.

We want flexible work schedules!!!

ATTN: Know your worth! 

It’s hard to know how much you’re worth (salary wise). When presented with a job offer, it’s nerve wracking to have the money conversation. Many career articles tell people to negotiate their salary, but how do people negotiate salaries when they’re unsure of how much they’re ‘worth’.

I recently located a WONDERFUL salary guide, courtesy of The Creative Group, titled 2015 Moolah Palooza. The guide is extremely comprehensive and provides insight about current salary trends for PR, marketing, communications, digital communications, graphic design, etc. professionals.

The guide also has a section for readers to calculate salaries based on different markets (Obviously, The salary range for ‘Director of Communications’ is much different in San Francisco, CA vs. Boise, ID). Check out the guide and store it away for when you need it.

P.S This guide can also help our freelance friends too!


The next generation after Millennials just got a new name!

Apparently MTV named the generation, following the Millennials, the Founders. This generation includes people born after 2000. It will be interesting to learn more about the ‘Founders’ and how they plan to change the world in the next 20 years. I can already predict substantial technological advancements in our future. I’m looking forward to a ‘Founder’ inventing a time machine.

Click here to read more!




The Interactive Resume

As we all know, content these days is more digital and interactive. When it comes to your resume, the same shareable content rules should apply. My resume is visible on my site, but instead of stagnate words on a page, I decided to hyperlink my accomplishments and experiences to relevant articles (or actual earned media placements), videos and social media posts. This tactic is quick, easy and allows readers of your resume to interact with your wonderful professional experiences. I really believe our resumes, cover letters and professional websites should flow like a story or a movie script. We want people to enjoy reading about our journey through work and life.

Note: Don’t forget to periodically check your links to ensure they work.


What is strategic communications?

Strategic Communications (SC) provides a conceptual umbrella that enables organizations to integrate their disparate messaging efforts. It allows them to create and distribute communications that, while different in style and purpose, have an inner coherence. This consistency can, in some instances, foster an echo chamber that reinforces the organizational message and brand. At minimum, it prevents contradictory, confusing messaging to different groups across all media platforms.

Yes! This is how I define my profession and everyday I try to advocate for the strategic communicator. Please internalize the above definition and be open minded about the capabilities of the SC professional.

We are big picture thinkers dedicated to ensuring organizations lean forward through the synchronization of images, actions and words (Thank you Robert Hastings) to accomplish their hopes, wishes, dreams, goals and objectives.

Your website and social media platforms should frolic together in a field of daisies….


A website is the BEST platform to share your story. Social media platforms should always drive people to the stories shared on the website. It’s a beautiful thing when social media and web communications jive with each other to promote a brand, engage audiences and hopefully gain new clients or supporter.

Note: For all my public sector folks…building a brand is important! More than ever, government agencies and NGOs must promote their mission and successes in order to remain relevant in the community. Don’t think you have ‘clients’ because you’re non-profit? Think again. You have tax payers, donors and many other stakeholders who have an interest in your potential achievements.

For more information about this sort of thing, please read this article I found on LinkedIn from Cision. 

October 2015 Inc. Magazine


Money, Pizza and Respect

I follow the Fat Jewish on Instagram.  Quite frankly, he’s hilarious and good at marketing himself and crazy memes to millions of people. He recently released a book about effective marketing to Millennials and he’s dead on. Overall, I think effective marketing is about being creative, taking risks and knowing your audience (and hiring people who are your audience – I love his comment about a dude named Jeff tasked to run his company’s Twitter account).