At Legacy, I worked on several advertising campaigns. My role consisted of writing copy.
Healthy Starts – For this campaign, I interviewed patients about their experiences with the agency and why they chose to seek care at Legacy. I then developed the interviews into quick, easy to read testimonials. Healthy Starts was distributed through social media and was well received. As a result, Legacy obtained new clients after the campaign’s release.
HIV/AIDS prevention PSA – Legacy is well known for HIV/AIDS prevention, testing and treatment services. The agency recognized the need for prevention messaging in Beaumont, TX. Unfortunately, the city experiences high rates of HIV/AIDS infections. Legacy developed a campaign through social and traditional media. I developed copy for a radio PSA for Magic 10.25 FM. As far as impact, I can’t verify if the PSA directly influenced people to better protect themselves against HIV/AIDS and STDs, but anecdotally, audiences in Beaumont appreciated the message and outreach.