A website is the BEST platform to share your story. Social media platforms should always drive people to the stories shared on the website. It’s a beautiful thing when social media and web communications jive with each other to promote a brand, engage audiences and hopefully gain new clients or supporter.
Note: For all my public sector folks…building a brand is important! More than ever, government agencies and NGOs must promote their mission and successes in order to remain relevant in the community. Don’t think you have ‘clients’ because you’re non-profit? Think again. You have tax payers, donors and many other stakeholders who have an interest in your potential achievements.
For more information about this sort of thing, please read this article I found on LinkedIn from Cision.