Strategic Communications (SC) provides a conceptual umbrella that enables organizations to integrate their disparate messaging efforts. It allows them to create and distribute communications that, while different in style and purpose, have an inner coherence. This consistency can, in some instances, foster an echo chamber that reinforces the organizational message and brand. At minimum, it prevents contradictory, confusing messaging to different groups across all media platforms.
Yes! This is how I define my profession and everyday I try to advocate for the strategic communicator. Please internalize the above definition and be open minded about the capabilities of the SC professional.
We are big picture thinkers dedicated to ensuring organizations lean forward through the synchronization of images, actions and words (Thank you Robert Hastings) to accomplish their hopes, wishes, dreams, goals and objectives.