October 2015 Inc. Magazine

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Money, Pizza and Respect

I follow the Fat Jewish on Instagram.  Quite frankly, he’s hilarious and good at marketing himself and crazy memes to millions of people. He recently released a book about effective marketing to Millennials and he’s dead on. Overall, I think effective marketing is about being creative, taking risks and knowing your audience (and hiring people who are your audience – I love his comment about a dude named Jeff tasked to run his company’s Twitter account).

 

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